Welcome

Pyramid Saimira, a holistic Indian multinational entertainment company, operating in 6 countries is one of the World’s fastest growing entertainment group. Its diversified businesses include Exhibition (Theatre), Film and Television Content Production, Distribution, Hospitality, Food & Beverage, Animation and Gaming, Cine Advertising, etc., which has propelled it to take the entertainment industry to the next level.

The flagship company (viz., PSTL) has in the last few years ramped up aggressively and has transformed into a corporate group through its focus on strategic acquisitions and its robust business model. Currently, it has a strong presence in all streams of entertainment business in India.

Dimples Cine Advertising Private Limited, a Pyramid Saimira Group Company is now also the Marketing vertical of the entire Pyramid Group of Companies. Besides overseeing the marketing of tele-serials, it will also be responsible for the marketing of Bollywood movies.

Founded by Nari Karam-chandani in 1992, it is in the exhibition of ad films and slides in-cinemas and multiplex across the country.

On November 2007 Pyramid Saimira had picked up a 51 per cent stake in Dimples Cine Advertising Pvt Ltd & Dimples Cine Activations.

Pyramid Saimira will roll-out a massive business plan for Dimples Cine Advertising and Dimples Cine Activations, through which Dimples will have access to 4,000 digitally targetable screens by 2010.

Dimples Cine Advertising is having all-India presence and is a one-stock cinema solution provider for both on-screen and off-screen advertising business capable of all types of cinema campaigns. Dimples Cine Advertising is a total cinema solution company offering services for both on-screen advertising and off-screen advertising. It has a pan India presence, having branches in 16 cities in India.

The addition of new activities has made the pace at Dimples rather hectic, however, we continue to maintain focus on our core activity of Cinema Advertising. In this vein, we have opened new branches in Nagpur and Madurai and we will also be commencing operations in Rajkot shortly.

Besides this, Dimples cine has strengthened its activations team to keep pace with the growth in the below the line business.