Entertainment & Media industry’s total revenue pie is estimated to grow at a compounded annual rate (CAGR) of 19% to be worth Rs.83,740 crore ( USD 18.6 bn ) by 2010. The current size of the industry is about Rs.35,300 crore. (USD 7.8 bn ) The industry is estimated to out perform the country’s GDP growth each year till 2010 according to the 2005 annual edition of FICCI – Price Waterhouse Coopers’ report on the Indian E & M industry. The study attributes this to economic growth, rising income levels, consumerism, coupled with technological advancements and policy initiatives taken by the government, e.g 100% FDI permitted to encourage inflow of investments into the sector

Film entertainment sector is expected to get more corporatised and is projected to grow at 18% to become a Rs.15,300 crore ( USD 3.4 bn )industry by 2010 from Rs.6,800 crore ( USD 1.5 bn ) now. The growth is expected to be driven by technology advancements in films – production, exhibition and marketing.